Need a killer value proposition?

Boot Camp Frequently Asked Questions

Would it work for a Sales Person too?
Yes. KVP Bootcamp is designed specifically to help those who need a KVP regardless of whether they are in marketing or sales. In fact, many salespeople discover that their marketing support is so poor that they are FORCED to create their own value proposition, sales pitch and message. Our goal is to help equip you to create your KVP in 4 weeks - if you do the homework, attend all the sessions and follow the recommendations we provide. Then you can get out there and sell more.

Who is the Killer Value Proposition Boot Camp designed for?
KVP boot camp is designed for marketers, small business owners, salespeople, product managers and product marketers who need a jumpstart in some rigor around greater value proposition.  Folks who are usually resource constrained internally -- and can not afford to hire external consultants to help. Yet, what they really need is a hand -- and a deadline.  The KVP boot camp is designed to not only give you a number of full immersion into value proposition principles, but to walk you through the process of creating your value proposition.

Will my competition be there?
We are very careful to ensure that there are no direct competitors on a boot camp.  And if there are any is anyone who is set to similar products or services -- we have private discussions about their specific needs.

What if I want to bring my entire team?
If you have five or more team members and want to bring them to a KVP boot camp -- you are probably better off scheduling a customized, personalized boot camp for your team and for your company.

The price for this is the same as the general boot camp -- but since no one else from outside organization attends, we are able to customize the content, topics, and case to the specific needs of your team.

This also directly addresses any privacy for confidentiality concerns you through you and your team may have -- especially if you're launching a brand-new product that you wish to keep "under wraps."

I really need more hands-on attention to craft my killer value proposition
In this case -- you have several options. Your needs may be met by combining the KVP boot camp with some additional coaching time as-needed, where you can work directly with Steve Rankel. Or, if you need even more assistance --, where we do the heavy lifting in crafting your value proposition, email us and we can custom tailor something for you.

What if I am unable to make a class?
Class materials are available for everyone even if you don’t attend.

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