Come to Value Proposition Boot Camp! (training / teleclass)
If you:
- Aren't SURE how to create a killer value proposition
- Have looked at your value prop 50 times but still can't get it 'just right'
- Spend time starting at your laptop not sure where to turn
- Feel stuck because your value proposition isn't compelling
- Need help NOW!
…then Killer Value Proposition Boot Camp is for you.
Who is KVP Boot Camp designed for?
KVP boot camp is designed for marketers, small business owners, salespeople, product managers and product marketers who need a jumpstart and some direction in crafting their Killer Value Proposition.
The KVP boot camp is designed to not only give you a full immersion into value proposition principles, but also to walk you through the process of creating your value proposition.
How does KVP Boot Camp work?
Boot Camp is held over a four week period. It is held virtually -- via tele-class -- using Gotomeeting to view class materials and a phone-in conference bridge. You have pre-class work, homework, a killer value proposition toolkit, and regular assignments. You will also have a Pre-Class Jumpstart session 1:1 with Steve Rankel – creator of the KVP process and author of the Killer Value Proposition Toolkit. Finally, you’ll have unlimited access to Steve via email over the 4 weeks of the class.
Why would I want to be part of a boot camp instead of getting one-on-one instruction?
Two heads (or 5 or 10) are better than one. There's tremendous energy and innovation that comes from working with a team. We learn from each other -- and we help each other craft our value propositions.
Why continue struggling with your value proposition?
Let the KVP Boot Camp be your path to crafting a Killer Value Proposition – and making your life easier!
Sign up below – and get the help you need to craft & refine YOUR Killer Value Proposition.
(100% money-back guarantee if you are not satisfied).
| KVP Boot Camp | $995 |
- Virtual Boot Camp runs over a 4-week period
- Small teams (6-10 people) ensure personal attention
- Provides instruction, process, tools & a deadline for crafting your Killer Value Proposition!
- Pre-work materials include:

Value Proposition Scorecard 
Value Proposition Self-Assessment 
Key sections of the Killer Value Proposition Toolkit - 1:1 Jumpstart Session with Steve Rankel prior to Bootcamp where we:

Review your Value Proposition Scorecard 
Agree on your goals 
Discuss any sensitivities / concerns 
Get background on your business / situation - (4) Teleclass sessions (includes homework, notes & tips on refining your KVP: ($399 value)

Week 1 - Thu - March 4th, 12:00pm EST - Value Proposition Fundamentals 
Week 2 - Thu - March 11th, 12:00pm EST - What’s Your Secret Sauce? Are you different & better? 
Week 3 - Thu - March 18th, 12:00pm EST - Get Inside Your Customers’ Head - Interviewing Customers to Find Out what THEY think 
Week 4 - Thu - March 25th, 12:00pm EST - Lost in Translation - turning it all into compelling LANGUAGE - writing your value proposition - Killer Value Proposition Toolkit ($99 value)
- Eight (8) KVP Supplemental Worksheets – Excel ($60 value)
- KVP Case Studies ($99 value)
- (1) KVP Jumpstart Certificate –a 30-minute jumpstart session with Steve Rankel, creator of the KVP process ($145 value)
- (3) Bonus Audio Recordings – where Steve Rankel teaches on value, value propositions, differentiation and building a value proposition net ($60 value)
- Unlimited email access to Steve Rankel during the 4-weeks of the Teleclass ($199 value)




