5 Keys to Creating a Killer Value PropositionDear marketer or frustrated salesperson:
If you're eager to sell MORE of what you already have, but don’t have the luxury of changing your product OR the way your company works…
... Then You Need a Killer Value Proposition.
You don’t need to be frustrated any longer by a product that’s not perfect, technology that prospects don’t get, or potential customers who just don’t seem excited by your offer.
If you have the right value proposition – a killer value proposition – and the critical tools to discover it - you can not only sell more of what you have, you can do it faster.
How do I know?
My name is Steve Rankel and I’ve been where you are – frustrated and limited.
I was a sales guy and marketer who worked with companies that had great products but lousy (or no!) marketing. Yet, left to my own devices, I was always able to translate whatever the IT guys made into something customers loved to hear about.
Here are a few examples:
- In one case – on 100% commission – using the same tools every other sales rep had - I created a killer value proposition and became the #1 sales guy in the company, doubling the previous top rep’s numbers. In 2 weeks.
- For a provider of complex enterprise software – we created a KVP and in 9 months tripled pipeline volume, and DOUBLED the sales volume from the previous TWO years.
- In a third case, for an esoteric consulting firm who couldn’t get ANY appointments with C-level executives, within 60 days of launching their new Killer Value Proposition, they were meeting up to 14 C-level executives from Fortune 500 companies in a single week!
Now, I want to share these lessons with you - to start you on the fast track to selling more of what you’ve got, and help you OVERCOME the obstacles you face.
So…
- Forget about changing your product.
- Forget about fixing your company.
- Forget about making your salesforce understand every detail of your product.
What you need MOST is a Killer Value Proposition – something so compelling that potential customers go “Wow – where do I sign!”
And believe it or not…
If you have 5 or more customers – you already have everything you need to create your value proposition!
Just register below to get started with my simple 5-day e-mail course, "5 Keys to Creating a Killer Value Proposition." In it I'll share with you the key fundamentals – make or break rules - that I learned the hard way.
I won't be telling you what your Killer Value Proposition is. BUT, I'll teach you the fundamentals on which all great Value Propositions are built.
You'll be able to use these with any product, any company, or any client you take on for the rest of your career.
Just enter your info below, and your free 5-day e-mail course begins right away.
(One caveat: if you’re looking for “marketing lingo’ or ‘agency hype’ instead of bottom-line, revenue-focused advice from a successful CEO and sales guy, then thanks, but this probably isn’t for you).
Sincerely,
Steve Rankel